Hiring an accountant is a wise business decision. But how do you find a qualified one?

Knowing your numbers can be challenging. Creating a great product or service and connecting with customers is usually more fun than organizing receipts and figuring out what’s a debit and what’s a credit. However, the keys to understanding how to price your products and services, streamline your business, create a stable income for yourself, and survive in challenging times can all be found in your financials.

Differentiation is all about being different from your competitors in meaningful ways that are of value to your chosen target customers.

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Defining Your Target Market Essentially, there are two ways that small business owners can go about defining their target markets.

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Choosing your Marketing Channels There are a lot of marketing channels your business can use to reach potential customers, but you shouldn’t try to use them all. You will need to discover the channels that are relevant to your audience and focus solely on those. Your business may need to go through a trial and error phase to figure out which channels produce the best results.

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Just like everything else in life, websites have rules. To ensure your website does what it’s intended to do, there is a set of “golden rules” that should be followed. From choosing an easy-to-remember URL to which pages are essential for your website, understanding how to design your website will help your visitors have a memorable visit to the site. Here are 12 “golden rules” of small business website design to follow, whether you are building the website yourself or outsourcing to someone else.

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Are you feeling overwhelmed by the volume of marketing tools and tactics promoted to you, promising to transform your business? How do you know if radio advertising or Facebook advertising works? The truth is, without a clear strategy, there really isn’t any way to know what marketing tactics and tools will be successful. Whether you are starting out or rethinking your existing marketing strategy, this checklist will help you become more successful in your efforts.

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Simplify your start-up “to do’s” with this helpful guide. Join us and our partners at Business Link as we walk you through all the steps involved to turn your business idea into reality

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